PUMA in The World of Sports

As one of the world’s leading sports brands, PUMA has made history as a creator of product designs, such as men’s running pants for outstanding athletes and sports teams. PUMA’s headquarters is in Herzogenaurach, Germany, with more than 14,000 employees in more than 120 countries.

The History of PUMA

Founded by brothers Rudolf and Adolf Dassler in 1919, PUMA originates from humble beginnings as a small factory in Germany. In 1936, Jesse Owens won four gold medals at the Olympic Games in Berlin, all while sporting Dassler spikes. Since then, more world-class athletes are seen wearing Dassler shoes, creating an international breakthrough.

PUMA Sports

Today, the playing field is more diverse than ever. Be it on the running tracks, golf courses or the football field. PUMA supplies athletes with the right equipment to perform, from golf clubs to men’s running pants. Even when you are not doing sports, PUMA sports apparel is a versatile wear that you can style in various ways.

PUMA’s Sustainability Efforts

At PUMA, sustainability is a core value of the business. PUMA strives to manage their environmental impact through the 10FOR25 sustainability strategy for a better world by working on ten key areas, from climate and biodiversity to human rights, to reach common goals of making better products that have a less environmental impact on nature.

PUMA: Culture of Firsts

PUMA thrives on the culture of being first and delivering performance innovations to push athletes to greater heights. In 1968, the Brush Spike that featured Velcro™ on performance footwear was designed for the first time. The tiny rows of spikes on the shoes helped athletes maximise traction and minimised resistance, which worked well for athletes at the 1968 Olympic Trials.

Turning Intent Into Action

Racial and social imbalances have skewed criminal justice systems — this is why PUMA supports organisations like REFORM Alliance and the ACLU to advocate for reforms to a broken system. PUMA takes a firm stance against societal injustice, discrimination and inequality and aims to support good causes for a better society.